Florals for the camera.
Set florals, premieres, press dinners, and editorial productions for film, music, and magazines.
What the studio composes.
Editorial production is florals built for two audiences — the room and the frame. The studio works with photographers, producers, prop houses, music-video stylists, and magazine editorial teams to compose florals that hold up under continuous lighting and a long shoot day.
We build to the call sheet. Compositions are sourced and fabricated to be on set when the camera is. Where the look book requires a single perfect bloom, we source the cultivar. Where the production needs ten identical centerpieces refreshed between takes, we build the redundancy in.
Engagements span single-day editorial shoots, multi-day premiere weeks, music video productions, talent agency events, and the press dinners around award season. Documentation rights and credit are negotiated at proposal.
The work, by occasion.
Film premieres and wrap parties, editorial photo shoots, music video productions, press dinners, talent agency events, magazine editorial florals, and award show after-parties. The work is composed for the lens first and the room second.
How an engagement begins.
The brief.
Begin with a phone call. We follow with a studio meeting or a venue walkthrough — whichever serves the work better. No proposal is written before we have spoken.
The proposal.
A written composition — palette, vessels, installation plan, on-site scope, and itemized pricing. Revisions are part of the engagement. Nothing is locked until you say yes.
The composition.
The studio composes by hand, installs on-site, and stays through the engagement. At the end of the night we break down quietly and leave the space as we found it.
Editorial and production work typically begins at $10,000. Single-day shoots and intimate press moments are quoted against the call sheet.
Begin a consultation→Frequently considered.
What does pricing start at for editorial or production florals?
Editorial and production engagements typically begin at $10,000. Single-day shoots, intimate press dinners, and smaller editorial moments are quoted against the call sheet — write us with the production brief.
How far in advance should we book?
Premieres and award-season press dinners book four to eight weeks in advance. Editorial shoots can move faster — we have produced single-day shoots on a week's notice when the cultivars are seasonally available.
Do you work with photographers, prop houses, and production designers?
Yes. We collaborate routinely with photographers, prop masters, music video stylists, magazine editorial teams, and prop houses. We are comfortable composing from a treatment, a moodboard, or a production brief.
What is included — sourcing, install, refresh between takes, breakdown?
Full-service: sourcing of cultivars to spec, on-set installation, refresh between takes when continuity requires it, and quiet end-of-shoot breakdown. The studio supplies a small on-set team for shoots longer than a single day.
Do you travel for productions outside Northern California?
Yes. Production work travels — we have produced engagements in Los Angeles, San Francisco, Napa, and select bookings further afield. Travel and per-diem for the production team are itemized in the proposal.
What about usage rights for documentation and campaign images?
Usage and credit are negotiated at proposal. The studio is comfortable with a wide range of arrangements from press-only documentation to full campaign usage with on-credit acknowledgment.
Editorial & Production engagements, by location.
The studio composes for editorial & production floral design across 6 Northern California markets. Pricing and lead times shift by city — each page reflects what the room calls for.
Tell us about the engagement.
Studio meetings begin with a phone call. We respond to event inquiries within two business days.